> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gotahunch.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Go-to-Market Strategy

> Distribution strategy, geographic focus, and launch timeline

# Go-to-Market Strategy

## Distribution Philosophy

Hunch employs a **crypto-global distribution strategy**, reaching users through crypto-native channels that transcend traditional geographic boundaries. This approach leverages the existing infrastructure of crypto communities to achieve rapid, cost-effective user acquisition.

## Acquisition Channels

### Tier 1: Crypto-Native

<CardGroup cols={2}>
  <Card title="Crypto Twitter / X KOLs" icon="twitter">
    Partnerships with influential accounts in target regions
  </Card>

  <Card title="Base Ecosystem" icon="cube">
    Integration with Coinbase's Base grants and accelerator programs
  </Card>

  <Card title="Farcaster" icon="tower-broadcast">
    Native social features for the crypto-native social network
  </Card>

  <Card title="Discord Communities" icon="discord">
    Partnerships with prediction-focused and trading communities
  </Card>
</CardGroup>

### Tier 2: Incentive Programs

| Program          | Mechanism                                        |
| ---------------- | ------------------------------------------------ |
| Airdrop Campaign | Points-based system converting to \$HUNCH at TGE |
| Testnet Quests   | Galxe and Layer3 campaigns for user onboarding   |
| Referral Program | 10% of referee's betting volume as rewards       |
| Creator Program  | Revenue share for influencers who drive volume   |

### Tier 3: Growth Loops

<CardGroup cols={3}>
  <Card title="Social Sharing" icon="share-nodes">
    Viral mechanics for sharing predictions and results
  </Card>

  <Card title="Challenges" icon="handshake">
    Friend-to-friend prediction challenges
  </Card>

  <Card title="Leaderboards" icon="ranking-star">
    Competitive rankings driving engagement
  </Card>
</CardGroup>

## Geographic Strategy

### Target Markets

Crypto-friendly jurisdictions with high mobile penetration:

| Priority      | Markets                                                |
| ------------- | ------------------------------------------------------ |
| **Primary**   | India, Philippines, Indonesia, Vietnam, Nigeria, Kenya |
| **Secondary** | Brazil, Argentina, Thailand, South Africa              |

### Excluded Jurisdictions

<Warning>
  Hard geo-blocking implemented for regulatory compliance.
</Warning>

| Category                 | Jurisdictions                                                                    |
| ------------------------ | -------------------------------------------------------------------------------- |
| **Regulated Markets**    | United States, United Kingdom, France, Netherlands, Australia, Canada, Singapore |
| **Sanctioned Countries** | North Korea, Iran, Syria, Cuba, Russia, Crimea                                   |

## Legal Structure

Hunch operates through a **BVI Foundation** structure, providing the flexibility required for global crypto operations while maintaining appropriate legal protections.

| Entity               | Purpose                                   |
| -------------------- | ----------------------------------------- |
| BVI Foundation       | Technology development and token issuance |
| Operating Subsidiary | Day-to-day operations                     |
| IP Holding           | Intellectual property protection          |

## Launch Timeline

<Steps>
  <Step title="Q2 2026: Closed Beta">
    1,000 selected users, gather feedback, iterate on product
  </Step>

  <Step title="Q3 2026: Public Launch">
    Airdrop campaign, KOL partnerships activate
  </Step>

  <Step title="Q4 2026: Regional Expansion">
    Focused growth in primary markets, localization
  </Step>

  <Step title="Q1 2027: Fiat On-Ramp">
    Credit card and local payment method integration
  </Step>
</Steps>

## KOL Strategy

| Tier  | Follower Count | Partnership Type      | Cost       |
| ----- | -------------- | --------------------- | ---------- |
| Micro | 10K - 50K      | Token allocation      | $500 - $2K |
| Mid   | 50K - 200K     | Token + cash          | $2K - $10K |
| Macro | 200K+          | Strategic partnership | \$10K+     |

<Info>
  Focus on KOLs with audiences in target markets (India, SEA, Africa, LatAm) rather than US/EU-focused influencers.
</Info>